At Sonitrol Security, our focus is on keeping businesses, customers, and data safe through electronic security. One of the main industries we see the need for added security aside from the Cannabis industry, schools, and other public institutions is the Beverage Industry. Intellectual Property is the largest part of the Beverage Industry and we want our customers to know how to protect their property from all risks. Keep reading to hear what IP you need to secure, how, and the importance behind it.
Let’s start by looking at what aspects of your business need to be protected. Beverage companies need to first think about their branding, including the company’s name, product names, logos, and slogans. Next, the company must think about the physical products, including recipes, the look and feel of the products, the process of making them, and specific ingredients and supplies used to make the product. Another large aspect to consider is packaging, including individual products and bundles. Finally, for many businesses in the industry who are sold in retail stores/restaurants, storefront presentation such as displays, menus, etc. can all be protected.
As a business in the beverage industry, these are the main aspects of your product that need to be protected through electronic security:
Company names, product names, logos, and slogans can all be protected through trademarks, as can logos and slogans. The power of trademarks to protect logos is a powerful thing, as many consumers use logos alone as brand recognition without even seeing or hearing a name.
No matter what industry you are in, security has become a top priority among business owners. Theft, injury, and damaged property have all been common within the world of business- and the wine industry is no exception. It is your job as a business owner to protect not only your property, but your employees and customers. This is why there has been such a rise for video surveillance as an added means of security in businesses. Today we want to share why you need video surveillance and how Sonitrol Security can equip your business with the security systems you need to stay protected.
We leverage the latest in Digital Video Recorders and Network and Hosted Video Recorders. You are able to store all of your recorded data for future use at your disposal. We have solutions for every type of business and budget.
Monitored video is one of the fastest-growing security systems in the industry. It is a verified solution to ensure faster law enforcement response and reduce the number of false alarms. When connected with your Sonitrol audio detection system, the cameras activate the system when there is signs of burglary or theft. Then footage captured is recorded as a video and can be used for later playback. If your Sonitrol audio system is activated, our staff can see and hear a live scene what is happening at your business. We can alert the authorities of where the burglar is located in your building and describe their appearance. Our award-winning operators will have eyes and ears to protect your business when you are not there.
We want your business to stay safe and protected at all times. Sonitrol is here to provide you with the security you need to protect your winery, wine shop, or other business in the wine industry. Read more about the importance of video surveillance in the wine industry in this blog.
There’s no longer a “typical” California wildfire season after last year’s. Historically, wildfire season runs mid-summer through early autumn. The largest and most deadliest California wildfires were recorded last year. The Mendocino Complex Fire was the largest and burned 458,123 acres. The deadliest was the Camp fire which took 86 lives.
California wine country was tragically affected by California wildfires in October of 2017. According to SFGate, 7 fires destroyed 8,889 structures total 94 of which were commercial buildings. If wineries and breweries were lucky enough to keep their main building in tact, they likely lost another building as 894 outbuildings were lost to the fires as well.
Countless dollars of inventory and supplies were gone in minutes. While California wildfires are becoming increasingly unpredictable and dangerous, there are certain steps you can and should take to protect your winery and brewery and minimize damage. Read more about the need for protecting your winery or brewery from fire in this blog.
OSHA estimates that fires cost businesses and schools more than 2.3 billion in property damage every year. Regarding the Northern California fires in October 2017, the California Department of Insurance stated that several major insurers said that the total insured losses from these fires topped $3 billion. That’s just the impact on the economy. The impact these fires had on physical and emotional health are impossible to capture in statistics and the scars remain.
While the wildfires were heartbreaking for the entire country, not many felt the immediate effects. Forbes was keen on pointing out that these fires would indeed affect wine lovers across the nation. The fires had a direct impact on the supply of wine and it will continue to affect the taste of wine for the time being. Although, this could work in some winemakers favor as “smoky” is a desirable trait for some types of wine. In the same article, they also provided a list of all the wineries impacted.
As mentioned in our recent blog about the vulnerabilities California wineries face, California produces 81% of the wine in the U.S and is the 4th largest wine producer in the world. These fires were devastating to the wine industry across the globe.
When it comes to fire damage, early detection is the most important factor for minimizing damage. All California businesses should take the appropriate measures of protecting their property against fire damage by investing in insurance and a fire alarm system.
Unfortunately, fire is one of the most common causes of property damage. Our fire alarm system operates 24/7 and covers
All small businesses have unique challenges when it comes to security. Since they’re usually not located in a large corporate office setting, they don’t have the luxury of a built-in security system and staff. The hope for small businesses is to maintain a steady stream of customers to come through the doors every day they’re open and they don’t have the typical 9-5 Monday through Friday work schedule.
These factors can sometimes present unique challenges, especially for California wineries and breweries. The state makes 81% of the nation’s wine and craft beer movement started in California and continues to lead the industry’s growth. All of America pleads with California wineries and breweries to protect their assets so that wine enthusiasts, at-home beer brewers, and dinner parties with in-laws can continue going on as planned.
Owners of these companies have done their research and put in their hard work and long hours to get their business up and running. One thing that all the manuals and how-tos don’t mention is what to do after your business is booming. The following presents 3 security challenges and a solution for California wineries and breweries.
Small business owners tend to be too trustworthy because they are likely very familiar with the area their business is located in and might know a lot of their customers. It might be okay for a small business in Leavenworth, Washington (population 1,995) to get by without a security system, but with California wine country being a top tourist destination and the unique history of the California craft beer movement, these small business owners can’t afford to pass on security measures.
As one of our previous blogs about protecting your small business from property crimes states, the most commonly committed crime in Contra Costa County is property crimes. We believe that knowledge is power and the more you know about small business crime, the better you can protect your company.
It seems idyllic to start your own winery and be your own boss. If there’s anywhere that this dream has more hurdles to jump over than other places, it’s California. The wine and beer markets are so saturated that winemaker wannabes and brewmasters are required to spend a lot of time planning and crafting their unique recipes and experience before they can even pour the first glass of their wine or beer.
Once you become licensed, have a building, and open up, it takes hard work to maintain a quality business. If you could use a second pair of eyes that have your back 24/7 keep reading.
Maintenance costs for the building, land, and equipment can be astronomically high in California. An important piece to being a successful small business is a comprehensive security system. Many small business owners choose to overlook this piece because they don’t see the value in it and aren’t willing or can’t afford to implement something like it.
Protecting not only your data and products inside of your brewery or winery is extremely important, but your employees and customers as well. The beverage industry is one of the top industries that we have seen a need for higher and more advanced security. One of the largest aspects of protecting your business within the beverage industry is keeping your Intellectual Property safe from theft. We hope this has given you the proper tools to keep your data and products secured. If you’re unsure or think your winery or brewery might be vulnerable, check out this blog.
If you are in need of any of the security measures we discussed above, you can learn more about our security systems at Sonitrol here. If you’re ready to get started on protecting your brewery or winery, register your business for Sonitrol’s free business security assessment.